EVENT MANAGEMENT LEGAL SECTOR CASE STUDY

Client Type: Legal

Purpose of the Event: Drinks Reception

No. of Delegates: 650

Duration: Evening

Venue: Leadenhall Market, London

Services Provided: Complete Event Management

One of the largest Civil Common Law sets of Barristers Chambers in the UK called upon Conference Care to create and deliver a party for its high-end clients: this drinks reception is the flagship event of their marketing calendar.  

The objective of the evening was to create an event that was primarily enjoyable, but also very memorable and different so that guests talked about this set of Chambers, not their competitors, for a considerable time afterwards. 

Conference Care contemplated many suitable venues, but the far out winner was a working Victorian market, in central London.  The venue worked on many levels: 

  • The alternative focus – A common complaint with drinks receptions is that guests could be anywhere because they have nothing different or exciting to look at. The market buzzed with interest, with so much to enjoy throughout the night the difficult part was getting them to leave.
  • The unusual – many guests commented that they had walked along the London Street by day, but it looked and felt unrecognisable when turned into a drinks reception space.  It was a big talking point! 
  • Entertainment – we embraced the features of the venue and made them part of the theme, entertainment and novelty of the evening – including wine tasting and pick pockets.

The evening's successes were many, but the highlights included confirmed new business for the client as a direct result of the event, an enhanced brand desire and awareness amongst the client's industry and attendance levels 15% higher than expected. 

"It was the best event we have held. Feedback internally and externally has been first class”

 

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Conference Care are extremely professional and always respond very promptly when I ask for quotes whether they are in the UK or Internationally. They are fantastic because they "think of alternative quirky venues that I would never even think would work but always do. I have always found the level of service outstanding from Conference Care and they go above and beyond to help me. I sometimes have extremely difficult last minute requests but they always manage to find me something brilliant. They are great at adapting and changing things last minute and are always cheery and happy to help and nothing is ever too much trouble for the team. I would have no hesitation in recommending Conference Care to any business.

Willmott Dixon Construction Limited

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