EVENT MANAGEMENT LEGAL SECTOR CASE STUDY

Client Type: Legal

Purpose of the Event: Drinks Reception

No. of Delegates: 650

Duration: Evening

Venue: Leadenhall Market, London

Services Provided: Complete Event Management

One of the largest Civil Common Law sets of Barristers Chambers in the UK called upon Conference Care to create and deliver a party for its high-end clients: this drinks reception is the flagship event of their marketing calendar.  

The objective of the evening was to create an event that was primarily enjoyable, but also very memorable and different so that guests talked about this set of Chambers, not their competitors, for a considerable time afterwards. 

Conference Care contemplated many suitable venues, but the far out winner was a working Victorian market, in central London.  The venue worked on many levels: 

  • The alternative focus – A common complaint with drinks receptions is that guests could be anywhere because they have nothing different or exciting to look at. The market buzzed with interest, with so much to enjoy throughout the night the difficult part was getting them to leave.
  • The unusual – many guests commented that they had walked along the London Street by day, but it looked and felt unrecognisable when turned into a drinks reception space.  It was a big talking point! 
  • Entertainment – we embraced the features of the venue and made them part of the theme, entertainment and novelty of the evening – including wine tasting and pick pockets.

The evening's successes were many, but the highlights included confirmed new business for the client as a direct result of the event, an enhanced brand desire and awareness amongst the client's industry and attendance levels 15% higher than expected. 

"It was the best event we have held. Feedback internally and externally has been first class”

 

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Conference Care are a pleasure to work with. They provide continued support with our enquiries and can always be relied upon to fulfil our requirements. Customer service skills are exceptional, from our Reservations Advisor through to our Account Manager. Whoever you speak to they are always very friendly, but at the same time efficient and very professional. We have worked with Conference Care for quite a few years and I look forward to many more, I couldnt do without them!

Galliford Try Construction

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