So we’ve reached 2015 and if you’re reading this in January, it means there is a whole year of events yet to come.
With so many events packed into one year, there is often the quest to be different. You don’t want your events to be run of the mill, you want them to stand out, you want them to grab the attention of your attendees and hold it. One of the best ways to do this over the last few years, has been to take a look at the technology that you are making use of. Events aren’t the same as they once were; technology plays a part in even the smallest of them.
To assist you in making your events stand out, below we have taken a look at several technological innovations and the ways in which you can use them to take your event to the next level.
Beacons can be of great assistance to larger events. Utilising Bluetooth Low Energy (BLE) technology, beacon devices feature wireless sensors that can detect when someone is walking past them and then push relevant information to that person’s smartphone. Beacons are great for positioning in key traffic areas, where they can then be used to encourage attendees to visit a particular stand or communicate key information to them about what is set to take place at your event.
Google’s wearable eyewear technology can be of tremendous benefit to anybody speaking at your event.
Not only will the device provide the ultimate teleprompter, it can also be a great way of engaging with your audience.
Using an app such as Sli.do, audience members can go to a dedicated URL where they can submit questions during a presentation. Once they have done this, using the Google Glass, the presenter can then respond to the question without having to look at a computer or even turn away from the audience.
2015 is already expected to be the year of the Apple Watch. Long before it was officially announced, there was speculation about everything about the device – from its look, to its capabilities and functionality. But how will such a device be of benefit to the events industry?
First of all, there’s the way that it transforms push notifications. Currently at an event, your attendees will not be constantly looking at their iPhone or their iPad so may well miss notifications. With the Apple Watch however, this will change as notifications become more apparent.
Then there is its NFC, or Near Field Communication. This gives the watch the ability to transform payments at an event, can also allow for easier event entry and opens up many possibilities for check-ins which can help track attendance and communicate live figures of seats available.
Utilising the Apple Watch’s in-built fitness tracker and NFC technology, there are possibilities for you to develop treasure-hunt like gamification exercises that track where attendees have been and what they have seen.
An event app
One for larger events, an event app should be more than just an interactive version of your event programme. Instead, it should be created to feature immersive, interactive content that the user cannot find anywhere else. This could include exclusive interview content with any speakers that may be speaking at your event, bios of the speakers, video content etc.
Depending on how big your event is, it could also perhaps include an interactive map too. Utilising the beacon technology mentioned above, these devices could push location information to your attendees’ mobile device. Upon opening the map element of the mobile device, the user would then know exactly where they are currently stood at your event and know how to get to another area.
Other options for an interactive map could be a map which includes information and visual content explaining the different areas of your event. This could include text, video content and anything else that provides an introduction to each area of your event.
A check-in facility could also be another handy feature for an event app. Again utilising BLE beacon technology, your app could be used to streamline registration. As an attendee walks past a specific beacon their device would then be triggered, registering that they are in attendance. While if you don’t want to use beacons and wish to record a little information you could instead utilise a bar code within your event app which would then be scanned when checking-in.
Perhaps also add a facility to record videos, take photos and make notes whilst at your event. This would ensure your attendee know exactly where everything they have put together relating to your event is.