A leading pharmaceutical company, preparing for its annual kick-off conference for 650 employees, wanted to reimagine the traditional format.
In previous years, day one had been heavily presentation-led, leaving limited room for interaction or collaboration. This year, the leadership team wanted something different — an experience that would:
Their vision was clear: turn the conference into a space where people didn’t just listen — they connected, collaborated, and contributed.
Our Event Management team began by collaborating closely with the client’s leadership and HR teams to understand:
Working within the event’s budget, we engaged our team-building partners to explore creative ways to merge learning, engagement, and giving. The result was a bespoke interactive experience called “The Apprentice Charity.”
Inspired by the fast-paced dynamics of The Apprentice, this custom-designed challenge brought the company’s business themes to life through teamwork, strategy, and social impact.
Employees were divided into cross-functional teams and given an initial sum of money to “invest.”
To earn more funds, teams had to ask insightful business-related questions, applying problem-solving and communication skills aligned with the day’s learning sessions.
Once they secured their budget, teams went out into the local area to source and purchase essential items requested by their chosen charities — from healthcare supplies to community essentials.
They had to negotiate prices, manage time effectively, and make smart purchasing decisions to maximize their impact.
Throughout the challenge, collaboration, creativity, and purpose were at the forefront — echoing the company’s key theme of accelerating results through teamwork and innovation.
The “Apprentice Charity” event transformed day one of the conference into a dynamic, memorable experience that left a lasting impression across all levels of the organisation.
Outcomes included:
By transforming a conventional corporate conference into an interactive, purpose-driven experience, we supported the pharmaceutical company in creating a successful day that was not just about business – but about connection, compassion, and collective achievement.
“The Apprentice Charity” became more than a team-building exercise; it became an expression of the company’s values, uniting 650 people around shared goals and real-world impact.
A leading pharmaceutical company transformed its annual kick-off for 650 employees from a presentation-heavy event into a dynamic, purpose-driven experience with the help of Conference Care Account and Event Managers.
Partnering closely with leadership & HR, the Conference Care team created “The Apprentice Charity”. This bespoke challenge, inspired by The Apprentice, merged teamwork, learning, and charitable giving. Employees formed teams, earned and invested funds through business-themed challenges, and purchased essential items for local charities.
The result? 97% positive feedback, stronger collaboration across departments, and meaningful social impact. Participants developed key skills in negotiation, creativity, and problem-solving while reinforcing company values of teamwork and innovation. The event redefined the traditional corporate conference – transforming it into a day of connection, compassion, and shared purpose.
With Conference Care’s support, a leading pharmaceutical company transformed its annual kick-off for 650 employees from a presentation-heavy event into a dynamic, purpose-driven experience.
In February, Conference Care supported a European healthcare client with their Annual Kick-Off event in Windsor, attended by 500 in-person participants and 1,000 virtual attendees.
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