Virtual Branded Training

Location:  National

Client: Beauty & Cosmetics

Number of delegates: 2500


Can we reproduce a multi-location nationwide face to face training event for up to 2,500 delegates into a seamless virtual event without losing the impact or enjoyment of what is normally one of the must attend live events of the year for the employees?


The event is seasonal, split into two, across the Summer and Christmas period. The objective of the event is to train retail staff prior to products launching in two of the busiest periods of the year. Postponing the event until 2021 was not an option so recreating the event in a virtual capacity was the perfect scenario.

Most delegates will be accessing content on smartphones, so sessions had to be designed to be relatively short in length but interactive in order to make an impact on the attendees and ensure continued engagement across each event.

Given this, the decision was made to extend each event to six days, taking the form of a number of 1-2 hour group sessions each day.

Brand guidelines are very important to the customer, and the sessions had to be designed to be of the highest quality to ensure that we acted as an extension of their brand and that we offered a consistent delegate experience to over 2,500 delegates throughout the whole range of events.


We collaborated with the national training manager and our technical provider to understand what messages the company wanted to deliver through this virtual event. The outcome was that we were able to create a fully branded and bespoke virtual event solution, housed in a personalised event app which would incorporate the whole events programme.

Within the solution, we created packages that included both live and pre-recorded sessions to be used, had an in-app display unit, multiple breakout sessions, and downloadable content as well as quiz and Q&A sessions.

All of these features were fully supported by our technicians who worked alongside the presenters for the duration of the event, ensuring that the presenters focused on their role without having to be concerned about any technical issues whilst presenting.

The company were impressed with the solution we offered and have now rolled out this capability across several more of their other brands.
For more information and a free virtual consultation meeting, contact us on or call us on 02476 369720


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